Suggested TruActive MPC 85 Applications
TruActive® describes the only dairy ingredients cold pasteurized by UV light, thus retaining more immune active proteins than any other protein available today. Depending upon your target market, the following key attributes may ring loudest for your customers.
- Closest to raw
- Truly natural and minimally processed
- Supports immune health
- Contains immune active proteins
Potential retail products
Just as TruActive® is never heated above 50ºC during the manufacturing process, end products should not be heated either, as this will degrade the thermally sensitive immune active proteins, enzymes and growth factors. A few suggested applications include:
- TruActive immune active protein powder – as a stand-alone product or as part of a protein powder product, TruActive MPC 85’s very low bulk density convinces consumers their money is buying considerable volume of product. TruActive can be formulated for addition to shakes, smoothies, pudding and sports drinks.
- Bars – a very convenient protein delivery method as long as the bars are not heated during production.
- Ready to Drink – As all RTD beverages are pasteurized for safety, TruActive needs to be added after the bottle has cooled. There are several screw-on cap options such as b*cap®, or TruActive can be included in a separate sachet attached to the side of the bottle.
- Sports Nutrition Products – The immune active protein benefits to athletes are extensive and categorized as follows:
- Pre-workout – Immune active proteins provide the essential amino acid building blocks for muscle development. The improved digestibility of non-denatured proteins improves protein bioavailability.
- Performance – Immunoglobulins, lactoferrin and lactoperoxidase improve performance and reduce fatigue and delay muscle soreness onset.
- Recovery – The proteins osteopontin and lactoferrin aid recovery and bone health after high intensity exercise. Immune active proteins also prevent illnesses caused by exercise induced immune system suppression.